Thursday, August 28, 2014
Corporate Essentials Launches New Corporate Identity Focused on Fueling Positive Culture and Creating Happier Workplaces
After several months of work, Corporate Essentials unveiled it's new corporate identity this past Friday which included a new logo, colors and much more. Most importantly, and most-easily overlooked, is our change in the message of our brand. Corporate Essentials is committed to being at the center of helping our clients create a positive workplace culture in order to allow our clients' employees to "work happy." That's why our new tagline of "Fuel Culture. Work Happy." means so much to us.
Below is the news release announcing Corporate Essentials' new identity. Watch for more coming over the next two months:
PARSIPPANY, N.J. (July 18, 2014) -- Corporate Essentials, headquartered in Parsippany, N.J., announced today that it has launched its new corporate identity including a new logo, tagline, color palate and more. Corporate Essentials is one of the nation’s fastest-growing office refreshment services. This rebrand comes as the company now focuses on offering a wider range of products and services than when it was founded in 1996, when it was primarily an office coffee service.
For the first time in the history of the company, Corporate Essentials has added a tagline, “Fuel Culture. Work Happy.”
“The new tagline accomplishes two major things, and does so in just four words,” said Judson Kleinman, president and CEO of Corporate Essentials. “It lets someone know exactly what we do (fuel culture) and what our goal is for every one of our customers (work happy). Our service is an integral part of creating a positive culture for our customers, in turn allowing their employees to work happy. We take great pride in our role.”
Until this most-recent switch, Corporate Essentials logo has always featured a coffee cup. The new version moves away from that and creates a stylized version of the company’s initials (CE).
“Just because the coffee cup is not a part of the logo, doesn’t mean that we are any less passionate about providing the absolute best coffee to offices throughout New York City and New Jersey,” said Kleinman. “Coffee is still at the core of everything we do. In the past few years, we have even expanded our coffee offering, and partnered with local coffee roasters like Cafe Grumpy and Irving Farm Coffee Roasters to give our customers even more local and sustainable coffee options for their offices.”
“We’ve evolved as a business over the past 18 years,” continued Kleinman. “Over the years, the breadth of products services that we offer has greatly expanded. The values of our company are aligned with those of our customers, and now our corporate identity is reflective of that.”
In identifying the core of its office refreshment offerings, the new Corporate Essentials identity uses three categories to identify the products at the heart of it’s solution: refresh (cold drinks), refuel (healthy snacks) and recharge (great coffee).
“Of course, we offer more categories of products than cold drinks, healthy snacks and great coffee,” said Kleinman. “We provide everything you need for a great office refreshment program from fresh-roasted, single-origin, relationship coffee to cups and lids, to plates, paper towels and napkins.”
The rebranding process for Corporate Essentials took nearly six months, and additional elements will continue to be released throughout July and August, culminating with the launch of its brand new website on or around August 30th.
About Corporate Essentials, LLC:
Founded as an office coffee service in 1996, Corporate Essentials has long been considered New York City and New Jersey’s premier office refreshment service. In three of the past six years, they were named to Inc Magazine’s Inc 5,000 list of the fastest-growing, privately held companies in the United States. As a major part of their office refreshment solution, Corporate Essentials provides premium coffee brewing equipment from Keurig, Starbucks, Mars Drinks, Bunn, Fetco, Wilbur-Curtis and more. Corporate Essentials services more than 2,500 customers throughout Manhattan, Brooklyn, Queens and New Jersey. Its headquarters and warehouse is located in Parsippany, New Jersey. For more information, visit drinkcoffee.com.
Over the past few weeks, the cold brew coffee program at Corporate Essentials has been in its "beta-test" phase. As of today, Corporate Essentials is officially in the business of cold brewing coffee, kegging it and delivering it to New York City's and New Jersey's top offices.
Through their Essential Coffee Company brand, Corporate Essentials has teamed with New York City's Irving Farm Coffee Roasters to deliver locally roasted, freshly brewed cold brew coffee to offices in Manhattan, Brooklyn and New Jersey.
Here are the details in today's news release from Corporate Essentials:
Corporate Essentials Teams Up with Irving Farm Coffee Roasters to Launch a Cold Brew Coffee Program with Locally Roasted, Relationship Coffee at Its Core
PARSIPPANY, N.J. (August 5, 2014) -- Corporate Essentials, headquartered in Parsippany, N.J., announced today that it is teaming up with Irving Farm Coffee Roasters to offer cold-brew coffee in five-gallon kegs to offices in Manhattan, Brooklyn and New Jersey.
As part of the program, local coffee roaster, Irving Farm, roasts and custom grinds one of its flagship offerings, Gotham Dark Roast before delivering it to Corporate Essentials twice a week.
“Finding the right partner to provide the coffee for our cold brew (program) was key,” said Joe Simonovich, Senior VP of Operations at Corporate Essentials. “We wanted to find a local partner with a focus on not only roasting great coffee, but with a strong connection to where the coffee originates.”
Irving Farm’s commitment to its coffee growers, as well as its willingness to work with Corporate Essentials to create an end product that is both consistent and great-tasting make this partnership work.
“Twelve months ago, we started experimenting with cold brew, brewing mostly in half-gallon mason jars,” said Simonovich. “The fact that a year later, we’re using professional brew kettles and tons of coffee to fill kegs and deliver them to offices is truly amazing.”
In that 12-month period, Corporate Essentials has also added more than 1,000 square-feet of cold-storage space to its warehouse, and several refrigerated trucks to its delivery fleet.
“Sometimes you go where the market leads you,” said Simonovich. “With cold brew, that’s partly the case; but being able to offer kegerators filled with locally roasted, locally made, cold brew coffee as a part of our total refreshment solution - it once again sets us apart from everyone.”
Corporate Essentials provides a customized kegerator to an office, complete with the nitrogen tank needed to push the cold-brew coffee through the tapline, to your glass. It then delivers, five-gallon ball-lock kegs filled with fresh, cold-brew coffee, that it is currently brewing twice a week.
“There is something about coffee from a kegerator that people love,” said Simonovich. “It’s been referred to as ‘the new water cooler,’ but we simply like to think of it as an office-culture fueling station.”
Corporate Essentials recently launched its new corporate identity which focuses on helping its clients create a positive office culture and a happier workplace.
The Corporate Essentials Cold Brew Coffee Program is branded under its Essential Coffee Company lineup which pays homage to Corporate Essentials’ roots as a strictly office coffee service; and features locally roasted (hot) coffee from some of New York City and New Jersey’s favorite local roasters including Irving Farm and Cafe Grumpy.
“Great office coffee will always make coffee lovers in an office happier,” said Simonovich. “But, a great office refreshment solution can give an office a platform on which to build a great corporate culture. Adding cold brew to what we do at Corporate Essentials gives our clients another reason to work happy.”
About Corporate Essentials, LLC:
Founded as an office coffee service in 1996, Corporate Essentials has long been considered New York City and New Jersey’s premier office refreshment service. In three of the past six years, they were named to Inc magazine’s Inc 5,000 list of the fastest-growing, privately held companies in the United States. As a major part of their office refreshment solution, Corporate Essentials provides premium coffee brewing equipment from Keurig, Starbucks, Mars Drinks, Bunn, Fetco, Wilbur-Curtis and more. Corporate Essentials services more than 2,500 customers throughout Manhattan, Brooklyn, Queens and New Jersey. Its headquarters and warehouse is located in Parsippany, New Jersey. For more information, visit drinkcoffee.com.
About Irving Farm Coffee Roasters
Irving Farm Coffee was founded in Manhattan in 1996 with a little cafe space near Union Square, still known simply as 71 Irving Place. Irving Farm’s founders soon realized that to deliver a truly craft-focused, hands-on approach to their love of coffee, they would simply have to roast it, too. In 1999 Irving Farm transformed a farm in the Hudson Valley into a roasting facility. The country roastery and the city cafe meet in its name: Irving Farm. Set at the foot of the Catskills and the Berkshires, its base in the historic Coleman Station district near the town of Millerton is the same region whose lush dairy farms were once the main supplier of milk to New York City in the 1800s. Nowadays, Irving Farm supplies its carefully selected, handcrafted coffees to four beautiful cafes in that same metropolis, as well as its coffee house in Millerton, keeping the focus on sustainability and building direct relationships with the coffee farmers who grow the beautiful coffees that both the country and the city love so much.
# # #
Tuesday, March 18, 2014
It's hard to believe that fewer than six months ago, I was sitting in a room listening to a presentation from a coffee industry "expert" who assured a room filled with office coffee professionals that even with many issues impacting coffee production in Central and South America, we should expect coffee prices to remain steady for at least the next two years.
Since that day, the price of coffee has increased more than 70 percent! So much for expert opinions.
We often hear about things like extreme weather conditions, such as drought, in other parts of the world; but it isn't very often we think, "wow, this drought that Brazil is going through is really going to effect my Manhattan office coffee delivery." Well, the truth is, it already has played a role in the cost of your Manhattan office coffee delivery, and so many other areas too.
This morning, the Wall Street Journal did a great job in explaining just how recent drought conditions in far-off places like Brazil (the World's largest coffee producer) and Southeast Asia, and even places closer to home like Texas and California have already played a role in pushing prices of food staples like beef and dairy products much higher; not to mention Arabica Coffee which has spiked more than 71% since the end of 2013 (see the chart above from the Wall Street Journal).
What it all means to you is a higher food bill, both at home, and in the office. The article projects that during the calendar year of 2014 the annual food-price growth will be somewhere between 2.5-3.5%.
The full article is definitely worth checking out, here is the link to the article from the Tuesday, March 18, 2014 edition of the Wall Street Journal:
Friday, September 27, 2013
Earlier this week, Rohan Marley, co-founder of the Marley Coffee Company and the son of the late Bob Marley was hand at Spotify's brand new New York City location for the Marley Coffee launch.
Here's the official news release from Marley Coffee:
Here's the official news release from Marley Coffee:
Marley Coffee announced that effective immediately, its coffee will be a primary refreshment option at the New York City headquarters of Spotify, the innovative online music streaming service. Marley Coffee recently expanded into the office coffee service (OCS) and food service business with its acquisition of Black Rock Beverage Service in August.
Monday, April 22, 2013
Monday, August 27, 2012
News Release: Corporate Essentials Named One of America’s Fastest-Growing Companies by Inc Magazine for the Second-Straight Year
PARSIPPANY, NJ -- New York City and New Jersey Office Refreshment leader Corporate Essentials has been named to Inc Magazine’s Inc 5,000 list of the fastest growing, privately held companies in the United States for the second consecutive year, and third time overall.
“Being named to the Inc. 5,000 list is the pay off for all of the hard work we do,” said Judson Kleinman, Corporate Essentials President. “We have a great team with a passion for what we do, that is a combination that is hard to beat.”
Corporate Essentials comes in at number 3,133 this year, and is once again the highest ranking office coffee / refreshment service on the on the Inc. 5,000 list, just as it was in 2011 and 2007.
“The fact that we’re constantly innovating, and not afraid of change allows us to be a company always able to adapt to our customers’ unique needs,” said Kleinman. “In the past few months we’ve done everything from add new, state-of-the-art touchscreen coffee brewers to roll out free vending solutions for companies of more than 2,500 employees.”
One of the factors allowing Corporate Essentials to better service their customers’ needs is their brand new warehouse and office location in Parsippany, New Jersey, which is more than double the size of their previous facility.
“I liken moving into our new building to a graduation,” said Kleinman. “For the first 17 years we were in business, we grew up and learned in our Fairfield (New Jersey) office, and now it was time to move on to bigger and better things.”
According to their company profile on the Inc 5,000 website, over the past three years, Corporate Essentials has seen a 3-year growth of 67%, and has added a total of 11 new jobs since it first made the Inc 5,000 list in 2007.
“In this economic climate, it isn’t too often you hear about anyone creating new jobs,” said Kleinman. “The fact that we have created 11 new jobs at Corporate Essentials, and another 4 new jobs at Shoffee.com shows we must be doing something right.”
Shoffee.com, an internet retail coffee business also led by Kleinman, landed on this year’s Inc. 5,000 list at number 651 overall.
About Corporate Essentials: Founded in 1996 by Judson Kleinman, Timothy Morgan and Ivan Mann, Corporate Essentials provides office refreshment services to more than 1,500 customers in New York City and Northern New Jersey. Known as NYC and NJ’s Premier Office Coffee Service, Corporate Essentials specializes in providing the highest quality office coffee solutions to businesses throughout the New York City Metro Area including brewing systems from Keurig, Mars Drinks, Starbucks, Peet’s Coffee and Tassimo, as well as their brand new, exclusive, touchscreen Café Perkfection brewer.
About the Inc 5,000: The 2012 Inc. 500|5000 is ranked according to percentage revenue growth when comparing 2008 to 2011. To qualify, companies must have been founded and generating revenue by March 31, 2008. They had to be U.S.-based, privately held, for profit, and independent -- not subsidiaries or divisions of other companies -- as of December 31, 2011. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2008 is $100,000; the minimum for 2011 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.'s September issue.
Breaking News: Corporate Essentials Named to Inc 5,000 for Second-Straight Year, and Third Time Overall
For the second year in a row, and third time since 2007, Corporate Essentials has been named to Inc Magazine's Inc 5,000 list of the fastest growing, privately held companies in the United States, checking in at number 3,133 on the 2012 list.
Corporate Essentials has grown by 67% over the past three years, making it the highest-ranking office refreshment service on the prestigious list.
In order for a company to qualify for the list, it must have been founded no later than March 31, 2008 and had more than $2 Million for 2011.